The AMdetails Origin: A Crash Course in Passion
It all began in 2008 when Alan Medcraf, fresh from his adventures in the Royal Air Force, crashed his first car. A little mishap led him down a path of shiny brilliance. With an imported Porter cable from Autogeek and nuggets of wisdom from the Autopia forums, he saw a gap in the market and revved up his dream. Starting with a Ford Fiesta, evolving to a muddy barn at an old airfield, and finally, roaring from the edgy Unit 5 in Elgin, AMdetails wasn’t just about cars—it was about community. A community that spread its wings as far as the USA, France, Norway, and Australia.
Global Footprint: From Elgin to Everywhere
From its modest inception, AMdetails soon turned into a global symphony of gleaming cars and ecstatic customers. This once small-scale dream transformed into a team of dynamos, ensuring every car lover, whether a professional detailer or a weekend warrior, heard and felt the AMdetails difference. And boy, did they love what they saw... and shined!
The Renaissance: Heidi Takes the Wheel
Enter Heidi, a business maven with two successful ventures to her name: the meticulous Daybreak Scotland Ltd., and a mind-bending escape room. With petrol in her veins, inherited from memories of her dad's Irish paint and body shop, she took over AMdetails with a vision. Not just content with maintaining its legacy, under her guidance, the product range is turbocharging with innovation. There are whispers of thrilling new products, and the anticipation in the community is electric
Community at Heart: More Than Just Car Care
The true soul of AMdetails? Its passionate community. It's about shared stories over gleaming bonnets, collective gasps at new product launches, and the camaraderie that only true car enthusiasts understand. With Heidi's diverse expertise and genuine passion for the brand, the community isn't just in safe hands—it's poised to thrive and drive into a brighter, shinier future.